Smart Campaigns are the core product of ShillStreet. Smart Campaigns allow projects to deposit funds into a campaign vault which acts as a marketing escrow wallet. As influencers interact with smart campaigns, funds will leave the escrow wallet to pay influencers for their work.
Projects have the ability to determine what they want influencers to write threads about. The campaign size, target reach, and other details such as payment buffer period are all determined by the Campaign host. However, Shillstreet imposes a default 24 hour buffer period for all campaigns. After an influencer posts their thread to twitter and verifies their tweet link in ShillStreet, Chainlink Automation begins the 24 buffer period. After that 24 hour period, Chainlink Automation will release the calculated payment from the Smart Campaign escrow wallet to the twitter influencer.