> For the complete documentation index, see [llms.txt](https://shillstreet.gitbook.io/shillstreet/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://shillstreet.gitbook.io/shillstreet/protocol-overview.md).

# Protocol Overview

What is ShillStreet?

ShillStreet, is a venue where Web3 Projects can deposit funds into a custom marketing campaign, sit back and watch the twitter threads fly. Influencers who participate in said marketing campaigns are paid out accordingly based on historic data of their twitter account. 

ShillStreet “Smart Campaigns” are fully transparent and create a simple process to facilitate marketing efforts. 

ShillStreet is made possible by utilizing blockchains as execution environments, smart contracts to handle custom campaign logic, and oracles to handle necessary off-chain compute and data requirements. 

Chainlink Functions is utilized to fetch Twitter’s engagement API and OpenAI’s API to supply ShillStreet with the required Data to accurately gauge a twitter influencer’s estimated tweet value. The OpenAI API is used to determine if an influencer’s twitter thread content covers the necessary criteria to receive payment for their work. 

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